Coach Ed
Improving
a
conversion
rate
by
160%
by
injecting
memorability
into
a
global
coaching
platform.
(Brief) overview
Physical access, bureaucracy and legislation make it extremely difficult for cricket coaches around the globe to attain high quality training and legitimate coaching certifications.
Even though CoachEd was removing the red-tape for cricket coaches of all levels to get expert training and an endorsed certification from the world’s best, their website wasn’t communicating the true value of this one-of-a-kind online learning platform.
Our
solution
We designed a new website that not only reflected CoachEd’s expert offering but created a brand narrative that spoke to cricket coaches in a language that resonates with purveyors of this beautiful game.
Results
CoachEd’s newly designed website had a 160% improved conversion rate, even with an influx of traffic from their targeted audience.
