The short answer is “yes”. Businesses will use robots instead of people to create their content. It’s already happening. And we’re rather relieved. Average ads will be spewed out by marketing machines. Businesses will be bombarding earholes and eyeballs with wallpaper. Their effectiveness… well that’s another question entirely.



But communications that talk to human truths, Ads that have empathy for their customers And tapping into emotional benefits is still our territory. You could even say it’s our last stand against creative algorithms. And effectively it ups the worth of memorable work. So thank you AI for increasing the value of true creativity.

Can an ad created by AI help a business stand out amongst their competitors? Maybe.

But communications that talk to human truths, Ads that have empathy for their customers And tapping into emotional benefits is still our territory. You could even say it’s our last stand against creative algorithms. And effectively it ups the worth of memorable work. So thank you AI for increasing the value of true creativity.