6 January 2023

Why

are

people

willing

to

pay

more

for

certain

brands?

Which is worth more?









Undervalue your brand… And you could be undervaluing your business. The value of your product is in your customer’s perception of your brand.

That’s why people are willing to pay more for certain brands.

 

Even if they know a product’s generic value is less than the asking price. Redefine the value of your brand. Make it memorable.