Fetola
Creating
mass
visibility
for
a
business
through
its
brand,
website
and
content.
(Brief) overview
It is the leaders in small businesses that are reducing unemployment, solving societal inequalities and thus alleviating poverty.
For nearly 2 decades, Fetola has been empowering thousands of entrepreneurs to be more resilient and impactful. With a business survival rate that is 9x higher than the national rate, Fetola is changing the landscape of South African businesses one entrepreneur at a time.
However, their brand, website and content were not communicating the true value and impact they were making to the organisations they partner with and the SMEs they empowered.
Our solution
We
gave
Fetola
visibility
with
a
refreshed
brand,
a
redesigned
website
and
through
content
that
not
only
showcased
their
value,
but
captured
their
audience
(literally).
